Our Story + Workspace

DOOPS is a captivating and imaginative clothing and textile design label firmly rooted in the serene and picturesque Byron Bay hinterland of Northern NSW, Australia.

The label is the creative vision of Jane Newham, a talented artist and designer who designs all the colourful fabrics in her home-based studio.

Jane's designs are inspired by the beauty and magic of nature, coupled with her love for bold shapes, intricate patterns, and vibrant, playful colours.

She aims to create styled clothing that helps women of all sizes and shapes feel confident and comfortable in their own skin.

DOOPS is based in the hinterland village where Jane grew up. Jane designs all the prints and then collaborates with manufacturers based in Brisbane, where all the clothing is made.

The label uses natural fibres such as linen, cotton, and silk, with a preference for organically grown fibres to protect the environment.

DOOPS fabrics are digitally printed using water-based and 100% solvent-free inks, ensuring a low carbon footprint and minimal environmental impact.

Jane's journey as a maker and an artist began in her childhood when she learned to sew doll clothes.

She went on to study textile design at RMIT in Melbourne and worked as an illustrator before venturing into the world of self-employment.

Her backyard screen-printing solo experiment has organically grown into the DOOPS label of today, committed to creating lovingly hand-made, playfully designed clothing rooted in ethics and sustainability.

DOOPS clothing is a testament to the label's commitment to ethical and sustainable fashion.

The label's use of natural fibres, organic materials, and environmentally friendly inks helps minimise the fashion industry's impact on the environment.

DOOPS clothing empowers women of all sizes and shapes to feel their best and be comfortable in their skin.

The label's clothing line features a range of playful and imaginative designs, including dresses, tops, skirts, and pants, all created with high-quality materials and meticulous attention to detail.

In summary, DOOPS is a vibrant and sustainable clothing and textile design label that celebrates creativity, ethics, and sustainability.

The label represents Jane's artistic vision and commitment to creating clothing that helps women feel confident and comfortable.

If you are looking for playful and imaginative clothing that is crafted with care and sustainability in mind, DOOPS is the perfect label.